The campaign generated a massive 500,000 engagements online, and there was a seven-times increase in mentions of @KFC_UKI fries than the previous year. The offline print and display creative really caught the public’s attention, leading to the campaign being featured in mainstream UK news and sparking industry praise.
The latest tweets from @kfc. Edgette tweeted back in October that KFC’s twitter account followed five spice girls and six random guys named Herb, which adds up to KFC’s famous 11 herbs and spices recipe. The tweet got a lot of. KFC just won over the internet, and it’s all because of their strong social media game. On Thursday, Twitter user @edgette22 realized KFC’s official Twitter account only follows 11 people: the five. Fargo dtc400 printer driver. KFC Gaming, a Twitter account operated by fast food company Kentucky Friend Chicken, pokes fun at Apex Legends' lack of content updates since its February launch. By Dalton Cooper Published May 15. As Twitter user @edgette22 noted on Thursday, KFC only follows 11 people ― the five former members of the Spice Girls, and six men named Herb.
Josh Benge, Social Media Manager, @KFC said: “We don’t take changes like this lightly, so we knew we had to do something big to launch our new fries. Twitter gave us a unique opportunity to gain the instant impact we were looking for. Promoting negative customer feedback was certainly a risky approach, but it paid off.’
Rachael Swain, account coordinator EMEA at Adaptly, added: 'Twitter is definitely the platform to stir up discussions and was a natural choice for a campaign of this kind. The real-time element makes audiences feel like they are part of the conversation and by promoting negative feedback, we found a way to really cut through the noise for KFC. A bold move, but evidently very effective.'
Some marketing is in your face. And sometimes, it's a subtlety waiting for discovery and the wave of earned media that will follow. KFC, part of Yum! Brands, has proved itself more than capable of both with a -- sorry, can't help myself -- brand-new insight into its Twitter account that came from a user of the social network.
The more obvious promotions have been noteworthy over the last few years. For example, there was the KFC-branded smartphone in China, with a decent feature set and a couple of company apps, including one that lets users select music to play at any KFC restaurant they visit there. Sending a chicken sandwich into the stratosphere tethered to a balloon for four days with a live 4K video feed was out of the ordinary. And there was the KFC chicken corsage campaign.
Kfc Twitter Sus
KFC depends on humor and whimsy in its marketing. But, of late, it's also looked back to reestablish links with its founding by Harlan Sanders, long before he sold his interest in the business. Actor Rob Lowe currently plays the Sanders character, for example.
Part of the continuity with the past is the basis for the Twitter joke. As a user noticed, the KFC Twitter account follows 11 people. Five of them are former members of the Spice Girls. The other six include a famous musician, a Santa Clara University head coach, a member of the Green Bay Packers, a Los Angeles City Council president, a journalist, and a martial artist.
All of the latter share one thing: the given name of Herb.
KFC follows 11 herbs and spices.
Genius is a word that gets kicked around a lot, but this is a bit of marketing genius. Subtle, waiting for the day when someone would notice, mention it, with all the press that would follow. The humor is completely in keeping with the overall tone of KFC campaigns and the company couldn't invoke its history any better than with a reference to 11 herbs and spices.
What's even more remarkable about KFC's marketing is that such efforts can so easily go careening off the rails. There's the temptation to get too clever or to release an excess of promotions in rapid succession that become predictable. There's just enough time between them now for people to forget about the last one and enjoy the current.
How long can they keep it up? Hard to say. In my experience, you can keep something rolling for a few years and then you get a change in management, with the new people deciding to put their mark on the operations. Given how rare great marketing is, the result is usually terrible.
Kevin Clancy Divorce
But for now, KFC's marketing team can continue to be innovative, smart, and effective. As another person else said on Twitter, someone deserves a raise.